Marketing tactics and strategies that we use differ greatly from those used only few years ago. We help Huntsville companies compete in today’s Internet marketplace.
The term Marketing is used to describe a wide-range of disciplines. Advertising, Public Relations, Sales, and even things like product management. The common thread between these is the link between your product or service and the customer. Whether you are designing, building, packaging, distributing, or selling, marketing is the things you do that lead to a sale.
With the advent of the internet, the marketing tools and strategies that we use differ greatly from those we used only a few years ago.
Social media sites such as Facebook and Twitter have taken on the role of public relations, affinity programs, and customer service. And distribution channels have changed, with Amazon, eBay, and Etsy, leading the charge.
Think as a local business that you’re immune? If you’re a plumber, electrician, HVAC repair, dentist, doctor or lawyer, you may feel that you can continue to do business the way you have for previous decades, but if you’re looking for new customers to find you through the phonebook, you’re going to be disappointed with the size of this rapidly shrinking audience.
The consumer today turns to the internet for everything and smart phones have only accelerated this trend.
Need a product or service – people no longer wait until they get to a computer, they just whip out their trusty phone, search, and buy. Prospects look to Angie’s list to see how your last appointment went, and to Facebook, Twitter, and blogs to get referrals and recommendations. Need an opinion, a reminder from an earlier conversation – a quick text message to a friend, then a link and the problem is solved. People get their information now, in an instant, make a decision, and buy.
So how are new customers finding your company?
If you’re a Huntsville-based business, we can help you move your marketing to the web!